Help center
Quick answers
The questions we hear most, answered in plain language. If something's missing, the contact page goes straight to the team.
Getting started
From sign-up to a working dashboard in under five minutes.
How do I create an account?
Click "Start free trial" anywhere on the site, or go to the sign-up page. You'll confirm your email, then a short setup wizard asks about your brand, your channels, and your default costs.
Can I explore before connecting anything?
Yes. The app opens in demo mode with clearly labeled simulated data, so you can click through the dashboard, insights, products, and channels before a single connection is made.
What's in the setup wizard?
Four steps: brand name and revenue band, where you sell, where you advertise, and a default COGS percentage. Every answer can be changed later in Settings.
Connecting stores & ad accounts
Read-only connections to your sales and ad platforms.
Which platforms can I connect?
Shopify, Amazon Seller Central, and Etsy for sales; Meta, Google, and TikTok for ads. WooCommerce, Walmart, and Klaviyo are on the roadmap — see the integrations page for the current rollout status.
Is the access really read-only?
Yes. Connections read orders, payouts, fees, spend, and inventory. They can never touch your listings, prices, or campaigns.
How far back does history go?
Starter covers 90 days, Growth covers 2 years, Pro/CFO is unlimited. Historical data backfills in the background, usually within an hour.
Costs & profit math
How the true-profit number is built.
How is 'true profit' calculated?
Revenue minus COGS, marketplace and payment fees, shipping costs, refunds and returns, and ad spend — calculated daily. Custom costs like software, agency fees, or 3PL charges can be added and allocated automatically.
What if I don't know my COGS?
Start with an estimate per product or a blanket margin percentage — the setup wizard asks for one. Refine it later and the history recalculates automatically.
What's break-even ROAS?
The ROAS at which a campaign stops making money: 1 divided by your contribution margin. The profit calculator on this site shows it with your own numbers.
Billing & the trial
Plans, trials, and cancellation.
Is the trial really free?
Yes — 14 days, no credit card required. You choose a plan only if you decide to stay.
What happens when the trial ends?
You pick a plan. If you don't, your account pauses and we keep your data for 30 days in case you come back.
Can I cancel anytime?
Yes. No contracts, no cancellation fees — two clicks from Settings → Billing.
Privacy & security
How your data is handled.
Do you sell or share my data?
Never. We use read-only connections wherever a platform allows it, encrypt data in transit and at rest, and never sell or share your data with third parties.
How do I delete my data?
Disconnect your stores and delete everything from your account settings — one action, and your stored data goes with it. The full details are in the privacy policy.